Leadership with a lasting impact. ✨

After years of working with some of the most iconic brands, I know the positive impact brand marketing has in building deeper relationships with customers and elevating historically underrepresented individuals in media. As the Director of Social Media at Microsoft, I am humbled to have the opportunity to continue to advance and push what working in tech means and looks like, which has implications far outside of our corporate offices.

👨‍💼 As a leader, I’ve hired historically underrepresented people to contribute new opportunities, address underlying concerns, and share their genuine authenticity, which, hopefully, will continue to create a positive ripple effect and shift in industry culture. I know I can always turn to my exceptional and diverse team members to share their perspectives and concerns when I need a second opinion.

🌈🇵🇾 As a gay Latino from rural Wisconsin, I want to create a space not only for me but for my team to feel comfortable, confident, and respected; for our audience to feel seen and represented; and for tech to continue to lead the way in how we relate to and connect with one another. With projects, I advocate for campaigns to feature models and influencers of color to share their stories and perspectives to better connect with a growing, diverse audience and to see the faces and hear the voices I was missing in media as a child.

🤝 As a coworker, I show up with empathy, honoring team members as who they are in and out of the office to create an open, respectful environment. This gives my team and I the space and grace to rely on our years of experience having worked with the biggest brands and alongside the best mentors to voice our opinions while also holding the humility to admit when we don’t know and need to ‘Bing’ an answer.

Diversity, authenticity, and empathy are at the core of who I am and fuel my passion for the work and teams I am a part of.

That’s what I strive for: changing the faces, culture, and connection big tech has with our world. That’s what I mean by leadership with a lasting impact. Period. ✨

📍Los Angeles, CA

Current company

Lead a talented team of social media strategists who manage Microsoft’s flagship (@Microsoft) and employer branding (@MicrosoftLife) channels across LinkedIn, Instagram, TikTok, X/Twitter, Facebook, and Threads. We engage with 42+ million followers globally who are interested in Microsoft’s consumer, customer, and innovation stories, as well as its culture and values. We foster a community of over 400+ social media practitioners across the company, sharing best practices and managing social crisis communications. Serve as a Social Media SteerCo Advisor, we develop and implement policies, principles, and best practices for social media excellence across Microsoft.

Developed and executed an all-new brand social media and content strategy that aligns with Microsoft’s social-first mission rooted in empowerment. Established content pillars that reflect the core themes and key communication priorities, introduced a new social content strategy that adapts to the fast-paced and dynamic nature of the social media landscape, and defined a new measurement framework that focuses on building brand love. As a result, we achieved 7 million new followers in one year (FY23), the biggest YoY increase in four years, increased net positive sentiment to 85%, and diversified our audience. Top channel highlights include tripling our followers on TikTok and becoming LinkedIn’s 5th most followed brand on the platform.

We launched the brand’s first ever LinkedIn Newsletter, The Monthly Tech-In, which showcases “byte-sized” updates on Microsoft’s innovations and global tech advancements that empower others to succeed, with AI being one of the key areas of focus. To date, we have 6+ million subscribers across 6 editions, within 6 months since launch.

Previous Companies

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